Policy area: Social Media

North East’s most influential Twitter users

Twitter, the social media tool, is becoming an increasingly useful way to reach people of influence.  One retweet from an influential Twitter user can send your message through to thousands of followers, even go global.  With this in mind I have gathered a list here of who I believe to be the North East’s most [...]

Stop this unfair news tax on charities

CharityComms has launched a campaign this week to exempt charities from paying a fee for sharing online news articles. I am wholeheartedly behind this campaign which seems grossly unfair and an unnecessary burden on charities at a time when many are closing down due to funding cuts. Im also very disappointed to see The Guardian [...]

Charities and business coming together on Twitter

I followed throughout October a great example of using social media by a local business that wanted to form links with local charities. Benfield Motor Group ran an online campaign called Charity Drive for its customers (or ‘friends’ as they like to call them) to nominate a charity from the North East, Cumbria and Yorkshireto [...]

Is it time to ditch the ‘traditional’ website?

I spotted an interesting article about Bar chain Varsity dropping its website.  It hasn’t given up on the internet of course, it’s just moved all of its digital content onto Facebook, reasoning that 96% of students (its target audience) uses Facebook daily, so lets go where our audience ‘lives’. It got me thinking about charities [...]

Facebook changes we should know about

Facebook has made a flurry of changes recently to the way it operates, with its largest change to date happening tomorrow. This will change people’s profile pages into a timeline of interactions with Twitter that can be scrolled up and down over the years. Basically it turns all your old posts, photos, likes etc into [...]

Bish, Bash, Bosh.

I’m increasingly drawn these days to the various debates emanating from the Our Society network. There’s some really good stuff going on there so check it out if you get the chance. It was whilst on the site the other day that I was spring-boarded to observations made by Kevin Harris after a Julian Dobson [...]

Taking the stigma out of mental health one tweet at at time

Last wednesday saw the start of a flurry of tweets on Twitter all with the hashtag of #whatstigma describing the Tweeter’s mental health issue. It co-incided with the launch of No health without mental health, the cross-governmental outcomes strategy for mental health in England. It all started with a tweet from actor Rebecca Front (@rebeccafront), [...]

Did you change your Facebook profile to a cartoon character?

Users of Facebook this week will have noticed that a lot of their friends have turned into cartoon characters this week. A campaign has snowballed across the social networking site spread through people changing their profile picture to their favourite childhood cartoon character and posting a comment to ask others to do the same ‘to [...]

Social Media, worth the extra workload?

Ive just come back from a training course on using Social Media for charities. It provoked some interesting conversations amongst the attendees, mainly all from small organisations around the region. One of the biggest gripes we all had was that social media has been bolted on to the typical communications worker role, without necessarily removing [...]

Social Media and civil society

2009 was considered ‘the year of Twitter’ by the media and Facebook claims to have 20 million users in the UK. It’s getting hard for even die-hard technophobes to argue that social media is a flash in the pan that won’t impact on the way that we work. Capacitybuilders funds two organisations working at a [...]