I came across some research recently that showed how North East charities use the internet that I wanted to share. The results are nothing suprising, in that generally charities face barriers in lack of skills, time and their target audience not being online. However I wanted to highlight 2 things of note. 54% want help from “someone local who understands our needs” and 53% want “someone experienced in our sector”, going to show that there is still a demand for local, sector-specific support.
So what do they need help with? 64% want help with marketing and promotions, 58% in increasing donations and 54% in information storage. You can read the full report or get a flavour of it from this infographic below, click on the image to enlarge it.