My heart sank when I saw today that The Sun has linked up with a breast cancer charity to raise awareness of breast cancer. However if the aim is to raise awareness of the small charity ‘Coppafeel!’ then I guess its done that at least.
Its a poorly thought out campaign on a number of levels. Surely the target audience of Page 3 is men rather than women? If the charity is hoping that men will do the checking for lumps after being inspired by this campaign then they are missing the point somewhat (Im sure you could play innuendo bingo with this blog post so I’ll keep it brief!).
Another charity (Breakthrough Breast Cancer) is successfully running a campaign that I’ve seen myself on the back of loo doors in motorway service stations saying do you know the 5 signs of breast cancer? It goes on to say its not just a lump you should look out for and that most of us don’t know the other signs.
The Sun’s Page Three receives a lot of criticism from campaigners who want to rid the paper of the images of semi-naked young women. A petition by campaing group No More Page Three has been signed by MPs including shadow minister for civil society Lisa Nandy. This charity link-up will disappoint many women rather than inspire or educate.